“What truly differentiates her from all the glib, pop-neuroscience raconteurs out there is more than a sense of rigor. The Art of Choosing explores the cultural, social, and biological forces on the complex process of decision-making but is also deeply personal, describing how the author’s blindness and the tenets of her Sikh immigrant parents affected her perspective on choice. The result is a rich consideration of this social construct, with an articulate conclusion: Choice — both in dearth and surfeit — shapes our daily lives and the stories we tell about them.” – Seed Magazine

“"A delightful, astonishing take on the pitfalls of making up one’s mind." ” – Publishers Weekly

“[T]imely and instantly applicable…a masterful, and masterfully written, collection of research that leaves the reader glad he chose to pick it up.” – Newsweek