Our choices construct our relationships, careers, world-views, and identities.
We are the sum of our choices.
In Think Bigger, Sheena Iyengar answers a timeless question with enormous implications for problems of all kinds across the world: “How can I get my best ideas?”
For anyone looking to innovate, the black box of creativity is a mystery no longer. Think Bigger upends the myth that big ideas are reserved for a select few. By using this method as a guide to creative thinking, anybody can produce revolutionary ideas.
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I believe our ability
to create meaningful choices remains our greatest tool for innovation.
In 2011, included as part of the “Thinkers 50” – the 50 Best business thinkers in the world.
No one asks better questions, or comes up with more intriguing answers.Malcolm Gladwell, author of The Tipping Point, Blink, and Outliers