The World's Expert on Choice

Our choices construct our relationships, careers, world-views, and identities.
We are the sum of our choices.

Now available

In Think Bigger, Sheena Iyengar answers a timeless question with enormous implications for problems of all kinds across the world: “How can I get my best ideas?”

For anyone looking to innovate, the black box of creativity is a mystery no longer. Think Bigger upends the myth that big ideas are reserved for a select few. By using this method as a guide to creative thinking, anybody can produce revolutionary ideas.

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Headshot of Sheena smiling

I believe our ability
to create meaningful choices remains our greatest tool for innovation.

Sheena at a book signing

Best-selling author of The Art of Choosing, which was named one of the best business books of 2010 by the Financial Times.

Sheena speaking at TED

Two-time TED mainstage speaker.

Sheena speaking at a panel at Asia Society

In 2011, included as part of the “Thinkers 50” – the 50 Best business thinkers in the world.

Sheena teaching at Columbia University

S.T. Lee Professor of Business at Columbia University.

No one asks better questions, or comes up with more intriguing answers.

Malcolm Gladwell, author of The Tipping Point, Blink, and Outliers

Big Questions

Sheena using a device to write braille