Courses

Think Bigger

All innovation – in entrepreneurship, corporations, any field or discipline, even our personal lives – begins with a creative spark. Many of us want that next great idea, but we often forget an important part: how?

Think Bigger is a six step method for innovation that helps answer this question. Modern neuroscience and cognitive psychology now understand how the human brain develops creative ideas, and Think Bigger is the first to apply this new science as an innovation method.

A core element of the method – and of the human condition – is that successful innovation, regardless of vocation or profession, depends on an innovator’s desire. Solving a problem that people are passionate about is a way to give them meaning, and makes their company, organization, or community better.

Think Bigger Innovations

Large businesses and companies recognize and acknowledge the need to innovate, but often struggle with corporate entrepreneurship at scale. Think Bigger Innovations will address this issue, particularly around innovations with societal benefits. As part of this initiative, S.T. Lee Professor of Business Sheena Iyengar, in collaboration with Shiva Rajgopal, will run The Think Bigger Summit, an annual (or bi-annual) forum.