How the Science of Choice Can Boost Innovation

In Harvard Business Review
Author: Sheena Iyengar
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Dr. Sheena Iyengar “Think Bigger: How to Innovate”

In Mark Kramer Podcast
Author: Marc Kramer
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Positive—More Than Unbiased—Self-Perceptions Increase Subjective Authenticity

In Journal of Personality and Social Psychology
Author: Sheena Iyengar and Erica R. Bailey
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The Science of Boosting Your Creativity

In Globe and Mail
Author: Wency Leung
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If you want to encourage creativity, don’t brainstorm. There’s a better way to come up with good ideas

In Fortune
Author: Indrani Sen
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Brainstorming is overrated. Do this instead

In Fast Company
Author: Stephanie Vozza
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CM 243: Sheena Iyengar on How to Be An Innovator

In Curious Minds at Work Podcast
Host: Gayle Allen
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